WHO: We need to know who we are working with and the people that run the business.
We validate the producers’ legal personality, product liability insurance, is a legitimate trading business and is compliant with local health and safety and food hygiene laws.
WHERE: We need to know that the products are authentic and as described.
We verify and validate all growing and production claims, which normally include site visits by our team, to understand where ingredients are from or how they are sourced, where production takes place, and that capacity is as expected.
WHY: We need absolute transparency.
We are looking to establish that the grower or producer shares our commitment to sustainability, authenticity, transparency and ecological wellbeing. We are looking for clear documented processes and strategies that we can witness in action.
HOW: We need to be able to share with our customers each product’s provenance story
We understand in detail how each product is made, and its growing and production techniques. We are looking for traditional, heritage, small scale production, typically tied to the producers region. We will also look to confirm that we are not seeing mass production, chemically grown, industrialised, infinite capacity or white label scenarios.