We believe that food tastes better when you know its provenance. For us, provenance isn’t just a guide to a product’s origin or source, but also a stamp of the transparency of its production, authenticity of its heritage, and quality of its ingredients.
What is provenance
For us provenance is the sum of where your food has come from, who has made it, why they’re doing it, and how it’s been produced. It helps you trace your food the whole length of its journey to your table, encompassing rich stories about its producers, their methods, and their region’s history. We call it W3H1.
TRANSPARENCY & AUTHENTICITY
Provenance helps you build authentic connections with the food you eat. Transparency all the way along the supply chain means you know how it gets to your table, helping you build strong associations with great tasting food.
CREATING POSITIVE IMPACT
Provenance adds context to the food on your table. When you buy from Provenance Hub you know you’re supporting producers directly and rewarding them for the food they make with such care and attention.
DISCOVERY
Provenance matters because food creates connections to different places and cultures. The delicious food in our market helps you discover producers and explore regions across the UK and Europe.
FOR US PROVENANCE IS KEY
Provenance is at the heart of everything we do. Our carefully selected producers share our values and care about their how they produce their food, and its social and environmental impact.
PROVENANCE ASSURED
Provenance Assured by Provenance Hub means that when you see this mark by a product you can be sure where the foods we offer in our market have come from, who has produced them, why they’re doing it, and how they have been grown or produced.
